Which method would be categorized as quantitative research?

Which method would be categorized as quantitative research?

• A. A series of in-depth interviews
• B. A survey with numerical ratings
• C. An article discussing personal opinions
• D. Focus groups discussing a product

Answer: (B)

The method categorized as quantitative research is a survey with numerical ratings. This approach involves collecting data that can be quantified and analyzed statistically. By using numerical ratings, researchers can conduct statistical analyses to identify patterns, relationships, and trends within the data. This allows for objectivity and the ability to generalize results to larger populations. Surveys can often reach a larger audience and provide insights based on measurable data, which is a hallmark of quantitative research. In contrast, methods such as in-depth interviews, personal opinion articles, and focus groups are more qualitative in nature, focusing on subjective insights, emotions, and detailed responses rather than numerical data. These qualitative methods are valuable for exploring deeper meanings and understanding participants' experiences, but they do not provide the numerical data required to be classified as quantitative research.

The method categorized as quantitative research is a survey with numerical ratings. This approach involves collecting data that can be quantified and analyzed statistically. By using numerical ratings, researchers can conduct statistical analyses to identify patterns, relationships, and trends within the data. This allows for objectivity and the ability to generalize results to larger populations.

Surveys can often reach a larger audience and provide insights based on measurable data, which is a hallmark of quantitative research. In contrast, methods such as in-depth interviews, personal opinion articles, and focus groups are more qualitative in nature, focusing on subjective insights, emotions, and detailed responses rather than numerical data. These qualitative methods are valuable for exploring deeper meanings and understanding participants' experiences, but they do not provide the numerical data required to be classified as quantitative research.